Contact Me: [email protected] | 4152656394
Hello, I am a Lead Creative Marketing Designer with 15 years of experience partnering with companies ranging from enterprise software firms to sole proprietors. As a production expert, I thrive on discovering innovative ways to bring design concepts to life. I leverage cutting-edge AI tools such as ChatGPT for refining video scripts, Adobe AI tools for accelerating video editing and sound design, and Midjourney for generating quick design concepts and storyboarding with advanced prompting techniques. Throughout my career, I have built and led teams, mentored countless professionals, and honed my problem-solving and communication skills. Let me help you and your company achieve the highest levels of success with designs tailored to attract and retain customers.
Responsibilities: Storyboard, concept, design, 3d elements, motion design, animation, sound design
Tools: After Effects, Illustrator, Photoshop, Dimensions, Figma, Audition, Premiere and Cinema4d, Visual Code Studio
Tools: After Effects, Illustrator, Photoshop, Dimensions, Figma, Audition, Premiere and Cinema4d, Visual Code Studio
Versus Systems introduced two new products to the market, Winfinite and Winfinite Cash, each with minimal identity or branding. I played a pivotal role in creating comprehensive branding and marketing strategies for both projects. Through extensive research and collaborative efforts with the team, we established a solid foundation for effectively marketing these new products in the highly competitive online gambling space. The projects encompassed the creation of social ads, RDAs, logo design, copywriting, and motion ads for TikTok and Instagram Stories. The results were epic, as we successfully attracted hundreds of new users within weeks.
Tiktok and Instagram stories ad
Responsibilities: Storyboard, concept, design, 3d elements, motion design, sound design and copy
Tools: After Effects, Illustrator, Photoshop, Dimensions, Figma, Audition, Premiere and Cinema4d
Results: 1000's of views and 100's of new signups
Responsibilities: Storyboard, concept, design, 3d elements, motion design, sound design and copy
Tools: After Effects, Illustrator, Photoshop, Dimensions, Figma, Audition, Premiere and Cinema4d
Results: 1000's of views and 100's of new signups
RDA's and carousel ad for My Winfinite
Responsibilities: Concept, design, 3d elements and copy
Tools: Illustrator, Photoshop, Dimensions, Figma
Responsibilities: Concept, design, 3d elements and copy
Tools: Illustrator, Photoshop, Dimensions, Figma
|
Modified photo to match ad branding
|
|
Modified photography to match branding
|
|
Carousel ads are one of my favorite ad formats. They hare highly effective and allow you to lead the buyer through a story with static or animated content.
|
|
|
Employment: 3 years
Lead Performance Marketing Designer
As the Lead Performance Designer at Atlassian, I quickly made an impact on the business. Atlassian, with its many complex software offerings, posed a considerable challenge, especially during COVID. Fortunately, the well-organized design team and regular meetings helped me adapt swiftly. I initiated the creation of design templates and improved communication with my business partners.
Collaborating with the team, I proposed new ad formats like YouTube pre-roll ads, HTML5 ads, GIFs, and videos for social posts. I worked closely with the copy team, optimizing our ads with concise, data-backed headlines. We also used animations to convey complex ideas and capture attention. Our efforts led to a 10% performance increase in the first year, resulting in the creation of two new positions dedicated to the new ad formats.
During my three-year tenure, I made substantial contributions beyond performance marketing. This included designing motion graphics for events, webinars, and internal communications, as well as participating in the 24-hour hackathon, ShipIt. I assisted in implementing and testing a new DAM system for the team and regularly engaged in weekly creative sessions to support the rest of the team's technical and creative challenges.
Collaborating with the team, I proposed new ad formats like YouTube pre-roll ads, HTML5 ads, GIFs, and videos for social posts. I worked closely with the copy team, optimizing our ads with concise, data-backed headlines. We also used animations to convey complex ideas and capture attention. Our efforts led to a 10% performance increase in the first year, resulting in the creation of two new positions dedicated to the new ad formats.
During my three-year tenure, I made substantial contributions beyond performance marketing. This included designing motion graphics for events, webinars, and internal communications, as well as participating in the 24-hour hackathon, ShipIt. I assisted in implementing and testing a new DAM system for the team and regularly engaged in weekly creative sessions to support the rest of the team's technical and creative challenges.
Performance marketing creative
Video social posts
Responsibilities: Concept, storyboarding, design, illustration, motion design.
Responsibilities: Concept, storyboarding, design, illustration, motion design.
Social Carousel ad video of gif panels
Responsibilities: Design, concept, illustration and animation.
Responsibilities: Design, concept, illustration and animation.
Static social posts
Responsibilities: Design layout, translation, illustration edits, translation accuracies and creation.
Responsibilities: Design layout, translation, illustration edits, translation accuracies and creation.
|
|
HTML 5 ads
Responsibilities: Coding, design, illustration, storyboarding, GDN compliance and optimization.
The below video shows a selection of hand coded html5 banners created for various departments within Atlassian.
Responsibilities: Coding, design, illustration, storyboarding, GDN compliance and optimization.
The below video shows a selection of hand coded html5 banners created for various departments within Atlassian.
tap for html5 version
|
|
|
tap for html5 version
|
|
|
|
Bloomberg html5 takeover ad and OTT video ad for TV app
Responsibilities: illustrations, Illustration edits, ad layout, and animation.
Responsibilities: illustrations, Illustration edits, ad layout, and animation.
Launch HTML5 ad
Launch video banner
Employment: 5 years
Senior Creative Designer
Display ads, Instagram posts, website assets
Responsibilities: Video capture, photography, design and coding.
Responsibilities: Video capture, photography, design and coding.
|
The Social Media team wanted to make a video to recognize their 100,000 followers,
I jumped in to help. Brought in my camera and shot, directed and edited the shoot. I got it out in 2 days. |
Launch HTML5 ad
|
In 2016 Shutterfly introduced two new card addons for holidays to boost card sales. Glitter and foil. It was very important to create a memorable visual representation of these new features. While easy to show these effects using video it is much more difficult with html5, especially with GDN file size restrictions. I used a combination of the JavaScript and gif animations to bring these banners to life. The ads exceeded expectations and helped propel these new card features to the top selling card add-ons for 2016.
|
Launch HTML5 ad
|
The budget for Valentines Day did not allow for Rich Media Ads. It was important to the team that we show a full range of products in a single banner. The solution automatically rotates through each product category supplying a unique URL and CTA sending the prospect to the landing page appropriate for the product the clicked on. Basically a rich media ad without the additional ad cost.
Link to full Valentines campaign |
Launch HTML5 ad
|
We wanted to show a complete product range in one banner in a lifestyle setting. The challenge was make sure the viewer could identify the products. The solution I came up with was to make the banner interactive with little callouts. The holiday banners this year out performed every other year for CTR and new customer acquisition.
Link to full 2016 holiday campaign |
Launch HTML5 ad
|
Father's Day was is an important event for Shutterfly. I wanted to keep display in sync with the rest of the teams marketing collateral. I was able to reuse all the same elements by create unique layouts that worked in display sizes. This kept a strong visual connection between the landing pages and display.
|