Professional Summary
Visionary Lead Marketing Designer with over 15 years of experience crafting compelling educational and marketing solutions for industry leaders such as Salesforce, Shutterfly, Sephora, and Atlassian. Renowned for elevating aesthetic standards and driving engagement through innovative design and strategic collaboration. Demonstrated expertise in leading cross-functional teams, aligning creative vision with business goals, and fostering design innovation.
Skills
Professional Experience
Curtwork.com | Various Businesses
August 2023 - Present
April 2020 - July 2023
January 2017 - April 2020
January 2012 - January 2017
January 2007 – January 2012
Education
Visionary Lead Marketing Designer with over 15 years of experience crafting compelling educational and marketing solutions for industry leaders such as Salesforce, Shutterfly, Sephora, and Atlassian. Renowned for elevating aesthetic standards and driving engagement through innovative design and strategic collaboration. Demonstrated expertise in leading cross-functional teams, aligning creative vision with business goals, and fostering design innovation.
Skills
- Proficient in leveraging AI tools, including ChatGPT for refining video scripts, Adobe AI tools for accelerating video editing and sound design, and Midjourney for generating quick design concepts and storyboarding with advanced prompting techniques
- Leveraged Adobe AI tools to streamline video editing processes and enhance audio engineering, utilizing features like noise reduction, sound balancing, and video scene analysis to improve overall production quality and efficiency
- Utilized Adobe AI tools such as Firefly to generate new images and layouts, and employed Generative Fill to enhance and expand low-resolution images. Leveraged AI for tasks including removing unwanted elements, adjusting layouts, and modifying compositions to create polished, high-quality visuals
- Strategic problem solver with expertise in aligning design initiatives with organizational objectives, ensuring timely project execution, and optimizing workflows for high production efficiency
- Skilled in storyboarding and creating authentic, resonant designs tailored to target audiences
- Thought leader in design innovation and emerging industry trends
- Proven ability to mentor teams and enhance design efficiency
Professional Experience
Curtwork.com | Various Businesses
August 2023 - Present
- Conceptualized and developed advanced meditation training courses for medical and alternative care professionals.
- Orchestrated branding and marketing strategies for Versus' product line.
- Produced high-impact promotional videos, leveraging AI tools to streamline video editing processes and enhance audio engineering. Utilized Adobe Firefly to create new images and layouts, and Generative Fill to enhance and expand low-resolution images, including removing unwanted elements, adjusting layouts, and modifying compositions for polished, high-quality visuals. Employed Midjourney for generating quick design concepts and storyboarding with advanced prompting techniques.
April 2020 - July 2023
- Conducted in-depth research on industry trends to inform marketing strategies and design decisions.
- Led multifaceted design projects from inception to completion, creating content for diverse ad formats (RDAs, HTML5, YouTube, social video, carousel ads, GIF animations, OTT ads).
January 2017 - April 2020
- Engineered training programs for retail staff, enhancing product knowledge and customer relationships.
- Transformed course designs for increased engagement and interactivity.
- Streamlined production by creating templates and tools for efficient development.
January 2012 - January 2017
- Designed display ads for key marketing campaigns and new product launches, generating billions of impressions and substantial revenue.
- Mentored junior designers, optimizing workflow and design efficiency with effective design techniques.
- Improved technical optimization and aesthetic quality of display banners, maintaining brand consistency.
January 2007 – January 2012
- Directed and managed interactive projects for Salesforce's website and external marketing initiatives.
- Mentored junior designers, refining workflow and design processes.
- Created a scalable system for translating video players into multiple languages.
Education
- Associate of Arts, West Valley College
- Waldorf Teacher Training, Steiner College, Fair Oaks, CA