During my time at Sephora I helped build a team of rock star elearning developers. I was instrumental in the team going from simple designs and confusing interactions to world class online learning. This greatly reduced the need for instructor led training which in turn saved the company money and created a library of highly effective 24/7 learning. Daily training became a requirement of the over US retail employees.
Lead Performance Marketing Designer
Performance marketing creative
To boost our ads overall performance, I started by elevating the creative by learning what was working and driving the overall marketing for each product in other departments. I then created new templates to maintain consistency while also allowing space for fresh ideas. Additionally, I incorporated animation to narrate more comprehensive and captivating stories. Video for social and html5 for GDN. While not all ideas need this extra effort for some concepts it is impossible not to have it.
Examples of successful video social posts:
Examples of successful static social posts:
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Examples of successful html5 ads:
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Examples of successful YouTube ads:
Examples of other successful ad formats:
Social Carousel ad video of gif panels.