When Atlassian decided to bring a dedicated designer on to the Performance Marketing team to increase engagement, they recruited me. I helped the team push into new formats like YouTube pre-roll ads and HTML5 ads, gifs and video. The result was a 10% increase in performance in year one.
Learning Developer/Designer
​2017 - 2020
During my time at Sephora I helped build a team of rock star elearning developers. I was instrumental in the team going from simple designs and confusing interactions to world class online learning. This greatly reduced the need for instructor led training which in turn saved the company money and created a library of highly effective 24/7 learning. Daily training became a requirement of the over US retail employees.
eLearning modules created in Storyline, served from Bigtincan LMS
*Built for: Windows 7, Surface Pro Chrome 79 and iphone 7+, the tools used in all Sephora retail locations throughout North America
Servicing multiple clients was one of my favorite projects. The request was for an interactive store-like experience. I worked with a photographer to plan out the right shots and used JavaScript and Storyline Triggers working together to achieve game-like interactions. ​
Picture
OPEN PROJECT
Picture
OPEN PROJECT
On this project I used our in house talent to represent the different hair conditions. I worked closely with a graphic designer to create this fun look and feel. The module got an amazing reception and store managers saw a marked increase in sales in the featured products after the Beauty Advisors went through this course.
Sephora's campaign "We Belong to Something Beautiful" was created to make new and existing Beauty Advisors feel a sense of inclusion. After this amazing artist’s work was chosen, I was asked if I could animate it for company wide events and to use in modules used to help teach inclusivity.
​ 
Picture
OPEN PROJECT
Picture
OPEN PROJECT
We produced a lot of videos in Sephora EDU that ended up being skipped. Vital information was getting lost. My solution was to create an interactive video learning tool that stopped at key moments in the video with a quick question to reinforce content before moving on. A very big challenge in developing this system was the fact that all videos streamed into stores were competing with the same bandwidth used to run the registers and other vital business operations. So we used a third party system that downloaded the videos to all local retail locations with a dynamic link.  I created a system that triggered events in Storyline based on cue points in the video. To make it easy on the less technical developers and team members I created an easy to use workflow that could be fully configured in Storyline.
The Summer Hair Heroes module needed a strong presence as it was rolled out to all the North American Sephora store employees. I worked closely with the team to create a concept that would present this subject with the best possible UX. The results blew away expectations. I used photoshop automation to expedite the iteration process.  I developed a combination of HTML5 web objects and Storyline triggers to make this work. It was finished ahead of schedule and got very high user ratings.
Picture
OPEN PROJECT
Picture
OPEN PROJECT
Part of my goal for the development team was to create a robust set of templates that had super compelling interactions that were also easily reusable. This page type was used multiple times for other projects. ​
This is another example of an interaction that I developed for a specific project but later templatized. It was used in many projects.
Picture
OPEN PROJECT
Picture
OPEN PROJECT
This highlight reel showcases some of my technical and visual design that helped drive a high level of engagement with measurable results and incredible user feedback.
​Some sensitive info is pixelated.
HTML5 animation
2017
Worked with video and marketing to create display ads supported TV spots for Tile. 
Picture
OPEN PROJECT
Tile needed a set of banners with a quick turnaround. A Creative Director I use to work with hired me to jump in help storyboard and concept display ads that would support TV spots. We quickly brainstormed how to mirror the tv ad creative in a display ad. I worked with the design department to get assets used for the 5 targeted banner sets. I used tried and true production methods for getting everything done in a nearly impossible deadline. I used photoshop automation and generic naming in my code to reuse code for each banner with minor adaptions. The client was super happy with the results and the ads performed very well. 
Sr Creative Designer
2012-2017
Display ads, Instagram posts, website assets: 
Responsibilities: video, photography, design and coding
Highlights: After helping management understand that urgency to replace Flash I engineered a new solution. I replaced an old Flash based template that allowed us to change content dynamically using XML with an HTML5/JSON/XML solution that allowed us to change the sale % and create more urgent messaging as key shipping dates occured.
Father's Day was is an important event for Shutterfly. I wanted to keep display in sync with the rest of the teams marketing collateral. I was able to reuse all the same elements by create unique layouts that worked in display sizes. This kept a strong visual connection between the landing pages and display. 

​Link to full Fathers Day campaign
​
Picture
OPEN PROJECT
Picture
OPEN PROJECT
In 2016 Shutterfly introduced two new card addons for holidays to boost card sales. Glitter and foil. It was very important to create a memorable visual representation of these new features. While easy to show these effects using video it is much more difficult with html5, especially with GDN file size restrictions. I used a combination of the JavaScript and gif animations to bring these banners to life. The ads exceeded expectations and helped propel these new card features to the top selling card add-ons for 2016. 
We wanted to show a complete product range in one banner in a lifestyle setting. The challenge was make sure the viewer could identify the products. The solution I came up with was to make the banner interactive with little callouts. The holiday banners this year out performed every other year for CTR and new customer acquisition.

Link to full 2016 holiday campaign ​   
Picture
OPEN PROJECT
Picture
OPEN PROJECT
The challenge with these graduation banners was showing the full range of gifts in a single banner. File sizes could not exceed 200k. To solve the problem here I used transparent silos on a white background to keep the file size down. These banners performed extremely well.

Link to full Graduation campaign
The budget for Valentines Day did not allow for Rich Media Ads. It was important to the team that we show a full range of products in a single banner. The solution automatically rotates through each product category supplying a unique URL and CTA sending the prospect to the landing page appropriate for the product the clicked on. Basically a rich media ad without the additional ad cost.

​Link to full Valentines campaign
Picture
OPEN PROJECT
Picture
The Social Media team wanted to make a video to recognize their 100,000 followers,
​I jumped in to help. Brought in my camera and shot, directed and edited the shoot.
I got it out in 2 days.
Sr Creative Designer and Video Developer
2008-2012
HTML5 Banner for Chatter.com
Picture
Design, animation and analytics.
Picture
3D model, design, animation and analytics.
Picture
3D Model, design, animation and analytics.
VITESSE LEARNING
Flash based eLearning templates
​Hospital infections from the viewpoint of an intern's 24 hour visit.

Responsibilities: All Customer Sales, Design and Development