About Me
Bridging Design, Technology & Strategy
I don’t just design. I solve. With over 15 years as a Lead Creative Marketing Designer, I specialize in transforming complex challenges into engaging, performance-driven brand experiences.
Creative That Performs
AI-Powered Innovation
Leading Through Execution
Creative execution is just the beginning. I help brands unlock their full potential through design that is thoughtful, strategic, and built to perform.
Bridging Design, Technology & Strategy
I don’t just design. I solve. With over 15 years as a Lead Creative Marketing Designer, I specialize in transforming complex challenges into engaging, performance-driven brand experiences.
Creative That Performs
- Expert in motion design, animation, and interactive storytelling
- Collaborate across disciplines to shape campaigns that connect, convert, and captivate
- Fluent in HTML5, CSS, and JavaScript to bring ideas to life right in the browser
AI-Powered Innovation
- Use AI tools to prototype faster, iterate smarter, and expand creative possibilities
- Build everything from dynamic ads to immersive digital experiences
- Balance efficiency and experimentation with a strategic mindset
Leading Through Execution
- Optimize workflows and creative operations for better outcomes
- Contribute to a culture of innovation, clarity, and collaboration
- Align creative direction with business strategy to drive measurable results
Creative execution is just the beginning. I help brands unlock their full potential through design that is thoughtful, strategic, and built to perform.
Notable Work: Storyboard, concept, design, 3d elements, motion design, animation, sound design
Tools: After Effects, Illustrator, Photoshop, Dimensions, Figma, Audition, Premiere and Cinema4d, Visual Code Studio
Tools: After Effects, Illustrator, Photoshop, Dimensions, Figma, Audition, Premiere and Cinema4d, Visual Code Studio
Showcase Reel
Versus Systems introduced two new products to the market, Winfinite and Winfinite Cash, each with minimal identity or branding. I played a pivotal role in creating comprehensive branding and marketing strategies for both projects. Through extensive research and collaborative efforts with the team, we established a solid foundation for effectively marketing these new products in the highly competitive online gambling space. The projects encompassed the creation of social ads, RDAs, logo design, copywriting, and motion ads for TikTok and Instagram Stories. The results were epic, as we successfully attracted hundreds of new users within weeks.
Tiktok and Instagram stories ad
Notable Work: Storyboard, concept, design, 3d elements, motion design, sound design and copy
Tools: After Effects, Illustrator, Photoshop, Dimensions, Figma, Audition, Premiere and Cinema4d
Results: 1000's of views and 100's of new signups
Notable Work: Storyboard, concept, design, 3d elements, motion design, sound design and copy
Tools: After Effects, Illustrator, Photoshop, Dimensions, Figma, Audition, Premiere and Cinema4d
Results: 1000's of views and 100's of new signups
RDA's and carousel ad for My Winfinite
Notable Work: Concept, design, 3d elements and copy
Tools: Illustrator, Photoshop, Dimensions, Figma
Notable Work: Concept, design, 3d elements and copy
Tools: Illustrator, Photoshop, Dimensions, Figma
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Modified photo to match ad branding
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Modified photography to match branding
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Carousel ads are one of my favorite ad formats. They hare highly effective and allow you to lead the buyer through a story with static or animated content.
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Performance Marketing Designer
I was contracted by Kendo to complete a rush job as they were behind schedule and had lost a team member. I quickly jumped in, assessed their brand and current marketing efforts, and produced seven video ads along with a set of static ads in less than a week.
Video social posts
Notable Work: Concept, storyboarding, design, illustration, motion design, photo treatment.
Notable Work: Concept, storyboarding, design, illustration, motion design, photo treatment.
Employment: 3 years
Lead Performance Marketing Designer
As the Lead Performance Designer at Atlassian, I quickly made an impact on the business. Atlassian, with its many complex software offerings, posed a considerable challenge, especially during COVID. Fortunately, the well-organized design team and regular meetings helped me adapt swiftly. I initiated the creation of design templates and improved communication with my business partners.
Collaborating with the team, I proposed new ad formats like YouTube pre-roll ads, HTML5 ads, GIFs, and videos for social posts. I worked closely with the copy team, optimizing our ads with concise, data-backed headlines. We also used animations to convey complex ideas and capture attention. My efforts led to a 10% performance increase in the first year, resulting in the creation of two new positions dedicated to the new ad formats.
During my three-year tenure, I made substantial contributions beyond performance marketing. This included designing motion graphics for events, webinars, and internal communications, as well as participating in the 24-hour hackathon, ShipIt. I assisted in implementing and testing a new DAM system for the team and regularly engaged in weekly creative sessions to support the rest of the team's technical and creative challenges.
Collaborating with the team, I proposed new ad formats like YouTube pre-roll ads, HTML5 ads, GIFs, and videos for social posts. I worked closely with the copy team, optimizing our ads with concise, data-backed headlines. We also used animations to convey complex ideas and capture attention. My efforts led to a 10% performance increase in the first year, resulting in the creation of two new positions dedicated to the new ad formats.
During my three-year tenure, I made substantial contributions beyond performance marketing. This included designing motion graphics for events, webinars, and internal communications, as well as participating in the 24-hour hackathon, ShipIt. I assisted in implementing and testing a new DAM system for the team and regularly engaged in weekly creative sessions to support the rest of the team's technical and creative challenges.
Video social posts
Notable Work: Concept, storyboarding, design, illustration, motion design.
Notable Work: Concept, storyboarding, design, illustration, motion design.
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HTML 5 ads
Notable Work: Coding, design, illustration, storyboarding, GDN compliance and optimization.
Notable Work: Coding, design, illustration, storyboarding, GDN compliance and optimization.
tap for html5 version
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tap for html5 version
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tap for html5 version
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tap for html5 version
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tap for html5 version
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tap for html5 version
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Bloomberg html5 takeover ad and OTT video ad for TV app
Notable Work: illustrations, Illustration edits, ad layout, and animation.
Notable Work: illustrations, Illustration edits, ad layout, and animation.
tap for html5 version
Launch OTT video banner
Employment: 5 years
Senior Creative Designer
Display ads, Instagram posts, website assets
Notable Work: Video editing, photography direction, data analysis, and the design and coding of HTML5 ads. I expanded the reach of display ads to billions of impressions and generated millions of dollars in revenue during major drive times at Shutterfly. I was heavily involved in all aspects of the marketing process, from on-location photo shoots to creating a system that enabled dynamic changes to discounts (ranging from 10% to 50% off) without requiring new ads or additional ad spend. Additionally, I collaborated with web developers to create numerous interactive features on Shutterfly.com.
Notable Work: Video editing, photography direction, data analysis, and the design and coding of HTML5 ads. I expanded the reach of display ads to billions of impressions and generated millions of dollars in revenue during major drive times at Shutterfly. I was heavily involved in all aspects of the marketing process, from on-location photo shoots to creating a system that enabled dynamic changes to discounts (ranging from 10% to 50% off) without requiring new ads or additional ad spend. Additionally, I collaborated with web developers to create numerous interactive features on Shutterfly.com.
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These ads featured a dynamic way of showing our new copy treatment in 2016 glitter and metal finishes.
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