Elite Nite Line Van Service
Marketing Video
This video was created for a local startup that provides safe rides to and from bars and events, with two services: home-to-event rides and rides between venues during a night out. Most of it was shot live during their first real service run, which meant acting on the fly. It was chaotic and fun, but it also created real challenges that required quick adaptation both during the shoot and in the edit. We started with an approved storyboard, but the shoot conditions forced a pivot. I reconstructed the story in the moment as we went, then rebuilt it again after the shoot by writing an entirely new script from the footage. Not the cleanest or ideal process, but a necessary pivot that saved the project and delivered the best possible outcome.