Contact Me: [email protected] | 4152656394
About Me
A seasoned Lead Creative Marketing Designer with over 15 years of experience, I specialize in crafting impactful designs and animations for businesses of all sizes. My expertise lies in motion design, animation, and storytelling, using tools like After Effects, Figma, and cutting-edge AI technologies to deliver innovative and engaging solutions.
With a passion for transforming concepts into visually compelling outcomes, I refine workflows with tools like ChatGPT and leverage MidJourney for rapid design prototyping. My career highlights include building and leading creative teams, mentoring professionals, and consistently delivering results in fast-paced environments.
Dedicated to producing designs that attract and retain customers, I aim to help businesses achieve their highest potential through tailored creative strategies.
A seasoned Lead Creative Marketing Designer with over 15 years of experience, I specialize in crafting impactful designs and animations for businesses of all sizes. My expertise lies in motion design, animation, and storytelling, using tools like After Effects, Figma, and cutting-edge AI technologies to deliver innovative and engaging solutions.
With a passion for transforming concepts into visually compelling outcomes, I refine workflows with tools like ChatGPT and leverage MidJourney for rapid design prototyping. My career highlights include building and leading creative teams, mentoring professionals, and consistently delivering results in fast-paced environments.
Dedicated to producing designs that attract and retain customers, I aim to help businesses achieve their highest potential through tailored creative strategies.
Responsibilities: Storyboard, concept, design, 3d elements, motion design, animation, sound design
Tools: After Effects, Illustrator, Photoshop, Dimensions, Figma, Audition, Premiere and Cinema4d, Visual Code Studio
Tools: After Effects, Illustrator, Photoshop, Dimensions, Figma, Audition, Premiere and Cinema4d, Visual Code Studio
Showcase Reel
Versus Systems introduced two new products to the market, Winfinite and Winfinite Cash, each with minimal identity or branding. I played a pivotal role in creating comprehensive branding and marketing strategies for both projects. Through extensive research and collaborative efforts with the team, we established a solid foundation for effectively marketing these new products in the highly competitive online gambling space. The projects encompassed the creation of social ads, RDAs, logo design, copywriting, and motion ads for TikTok and Instagram Stories. The results were epic, as we successfully attracted hundreds of new users within weeks.
Tiktok and Instagram stories ad
Responsibilities: Storyboard, concept, design, 3d elements, motion design, sound design and copy
Tools: After Effects, Illustrator, Photoshop, Dimensions, Figma, Audition, Premiere and Cinema4d
Results: 1000's of views and 100's of new signups
Responsibilities: Storyboard, concept, design, 3d elements, motion design, sound design and copy
Tools: After Effects, Illustrator, Photoshop, Dimensions, Figma, Audition, Premiere and Cinema4d
Results: 1000's of views and 100's of new signups
RDA's and carousel ad for My Winfinite
Responsibilities: Concept, design, 3d elements and copy
Tools: Illustrator, Photoshop, Dimensions, Figma
Responsibilities: Concept, design, 3d elements and copy
Tools: Illustrator, Photoshop, Dimensions, Figma
Carousel ads are one of my favorite ad formats. They hare highly effective and allow you to lead the buyer through a story with static or animated content.
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Employment: Contract
Performance Marketing Designer
I was contracted by Kendo to complete a rush job as they were behind schedule and had lost a team member. I quickly jumped in, assessed their brand and current marketing efforts, and produced seven video ads along with a set of static ads in less than a week.
Video social posts
Responsibilities: Concept, storyboarding, design, illustration, motion design, photo treatment.
Responsibilities: Concept, storyboarding, design, illustration, motion design, photo treatment.
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Employment: 3 years
Lead Performance Marketing Designer
As the Lead Performance Designer at Atlassian, I quickly made an impact on the business. Atlassian, with its many complex software offerings, posed a considerable challenge, especially during COVID. Fortunately, the well-organized design team and regular meetings helped me adapt swiftly. I initiated the creation of design templates and improved communication with my business partners.
Collaborating with the team, I proposed new ad formats like YouTube pre-roll ads, HTML5 ads, GIFs, and videos for social posts. I worked closely with the copy team, optimizing our ads with concise, data-backed headlines. We also used animations to convey complex ideas and capture attention. My efforts led to a 10% performance increase in the first year, resulting in the creation of two new positions dedicated to the new ad formats.
During my three-year tenure, I made substantial contributions beyond performance marketing. This included designing motion graphics for events, webinars, and internal communications, as well as participating in the 24-hour hackathon, ShipIt. I assisted in implementing and testing a new DAM system for the team and regularly engaged in weekly creative sessions to support the rest of the team's technical and creative challenges.
Collaborating with the team, I proposed new ad formats like YouTube pre-roll ads, HTML5 ads, GIFs, and videos for social posts. I worked closely with the copy team, optimizing our ads with concise, data-backed headlines. We also used animations to convey complex ideas and capture attention. My efforts led to a 10% performance increase in the first year, resulting in the creation of two new positions dedicated to the new ad formats.
During my three-year tenure, I made substantial contributions beyond performance marketing. This included designing motion graphics for events, webinars, and internal communications, as well as participating in the 24-hour hackathon, ShipIt. I assisted in implementing and testing a new DAM system for the team and regularly engaged in weekly creative sessions to support the rest of the team's technical and creative challenges.
Performance marketing creative
Video social posts
Responsibilities: Concept, storyboarding, design, illustration, motion design.
Responsibilities: Concept, storyboarding, design, illustration, motion design.
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Social Carousel ad video of gif panels
Responsibilities: Design, concept, illustration and animation.
Responsibilities: Design, concept, illustration and animation.
Static social posts
Responsibilities: Design layout, translation, illustration edits, translation accuracies and creation.
Responsibilities: Design layout, translation, illustration edits, translation accuracies and creation.
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HTML 5 ads
Responsibilities: Coding, design, illustration, storyboarding, GDN compliance and optimization.
The below video shows a selection of hand coded html5 banners created for various departments within Atlassian.
Responsibilities: Coding, design, illustration, storyboarding, GDN compliance and optimization.
The below video shows a selection of hand coded html5 banners created for various departments within Atlassian.
Bloomberg html5 takeover ad and OTT video ad for TV app
Responsibilities: illustrations, Illustration edits, ad layout, and animation.
Responsibilities: illustrations, Illustration edits, ad layout, and animation.
Employment: 5 years
Senior Creative Designer
Display ads, Instagram posts, website assets
Responsibilities: Video editing, photography direction, data analysis, and the design and coding of HTML5 ads. I expanded the reach of display ads to billions of impressions and generated millions of dollars in revenue during major drive times at Shutterfly. I was heavily involved in all aspects of the marketing process, from on-location photo shoots to creating a system that enabled dynamic changes to discounts (ranging from 10% to 50% off) without requiring new ads or additional ad spend. Additionally, I collaborated with web developers to create numerous interactive features on Shutterfly.com.
Responsibilities: Video editing, photography direction, data analysis, and the design and coding of HTML5 ads. I expanded the reach of display ads to billions of impressions and generated millions of dollars in revenue during major drive times at Shutterfly. I was heavily involved in all aspects of the marketing process, from on-location photo shoots to creating a system that enabled dynamic changes to discounts (ranging from 10% to 50% off) without requiring new ads or additional ad spend. Additionally, I collaborated with web developers to create numerous interactive features on Shutterfly.com.